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LG 98UT90006LA All-new Ultra HD brings vibrancy to every color on a breathtakingly large display. alpha 8 AI Processor 4K auto-optimizes audio and picture on the biggest UHD display, for incredible scale that always looks sharp. Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals. AI Picture Pro Every frame feels authentically lifesize. AI Super Upscaling enhances content to fit the ultra-large display perfectly and look astonishingly crisp. Hear every breath and beat, as the 9.1.2 virtual surround sound system fills your space with rich, soundstage quality audio. Immerse in a realm where colors radiate more intensely and brightness is adjusted for a sharply defined picture, achieved by HDR10 Pro. Enjoy TV made to match you with customization features like My Profile, AI Picture Wizard, AI Concierge, and Quick Card. webOS Re:New Program Every year, a new TV for 5 years It's always as fresh as new, even as we add new features and convenience.

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